Product Manager

Full-Time in Vancouver, BC - Remote OK - Senior - Product

**Takes one minute to apply & you can interview right away - no cover letter required!**

Something made you click on this job post. Whether you're unemployed, unhappy in your current role, or just looking for a new challenge, this job description is for you.

We’re here to help!

But first, a little about us.

About NiceJob

NiceJob is the easiest way for local businesses to get the reputation they deserve. Our software gets you more reviews, referrals and sales, through automating your reputation marketing. We believe that if you’re good at something, your work should just speak for itself. You shouldn’t also have to be a marketing expert to get customers for it. We want to become the leading reputation marketing platform globally, through creating products that ensure that great work never goes unrecognized, unappreciated or unrewarded.

Since January 2018 (when we were just 2 employees, the Founder leading product and the VP of Growth leading… well... growth), NiceJob has grown to almost $3 million in annual recurring revenue. We now have 27 staff, have been listed as one of the fastest growing tech companies in BC, and were recognized as the top 2 startup by New Ventures BC. All without any outside funding, purely our own revenue, of which is cash-flow positive.

When you’re offered a seat on a rocket ship, normally you don’t ask what seat, you just get on. But here at NiceJob, we look for incredible talent at every level, hiring people who are looking for careers, not jobs. Innovation is our blood, and we’re redefining what it means to grow and market a business. We’re building a world where the businesses that truly care about their customers and do great work will win over those that don’t.

Want your seat? Read on below.

Need more convincing? Learn more about careers at NiceJob here:

Job Summary

Responsible for leading a product from ideation to release and beyond, with the mission of empowering small businesses to deliver customer-driven growth. Adopting a continuous discovery and customer-driven mindset, you will work closely with Customer Success, Sales, Marketing, Design and Engineering to uncover the most important problems to solve that bring us closer to achieving our mission, establish the best way to solve those problems, and help bring them to market.

The Product Leader is the expert and champion for their product both internally and externally, and will communicate the vision and value of the product to others to drive excitement and product adoption. You will be contributing to the development of the team through mentorship of junior product leaders, and sharing best practices and learnings. You will own your professional development and get the opportunity to grow every day with support from a senior product mentor.

Keep in mind, these are entirely subject to change based on where you get the most results. It’s a startup. You have to be adaptable and we’re open to that. Here it goes:

  • Uncover customer needs and pain points through multiple data touch points, both qualitative and quantitative
  • Maintain product backlog by triaging ideas and surfacing priorities
  • Triage new product issues as they arrive into the Kanban board
  • Develop a compelling product roadmap based on prioritized customer needs that further our mission
  • Tightly define the jobs to be done in a brief to be communicated to the development team with clarity
  • Support Design and Engineering in creating elegant solutions
  • Execute technical and design QA
  • Work with Marketing to launch product, evaluate success post launch, and share learnings to inform future launch plans
  • Execute a continuous discovery plan that allows for assumptions to be interrogated, learnings to be gained, and necessary iterations to be made at every stage of the product life cycle maximizing product success and minimizing resource waste
  • Write and maintain all product documentation


You’ll need to be eager, innovative and ready to work hard. We’re moving fast, and that means doing a lot more in less time. Still, work-life balance is important so you won’t be taking on more than is reasonable to accomplish within normal working hours.

What’s In It For You

Unless you’re looking to volunteer (hey, free labor is always appreciated), here’s what you’ll get.

The Basics:

  • 💰 85,000 - 100,000 OTE (up to 15% being in equity)
  • 🛋 Flexible work hours out of our Gastown office (up to 30% at home after 3 month probation) - office is currently remote during COVID-19
    • 🏝 Unlimited paid vacation with an enforced 2 week minimum
    • 💥 Ability to make an impact
    • 😎 Fast-track career path to management, depending on interest/abilities (as we grow, new hires in these fields will more often report to existing employees)

    The Culture:

    • 🎉 We’re fun. We’re friendly. What more could you ask for. ;)
    • 😍 You’ll get to help people, and people will help you. We all genuinely care and are passionate about helping other people more than just ourselves.
    • 🏆 You’ll be recognized and respected because we’re a company devoted to helping get the reputation they deserve. That means you too.
    • 🌎 We’re proud to have a diverse team. Over half of our staff in office are women, and our team comes from all walks of life, different countries, ethnicities, ages, languages and experiences.
    • 🎓 Strong employee development (mentorship) with other top tier performers, in a culture of humility.
    • 👑 Hierarchy Schmhierarchy. We let you be your own boss here, we’re just here to keep you on track and give direction. You'll Also get to work closely with the leadership team.

    You can learn more about our culture here on our 16 page culture outline.

    You can also learn more about life at NiceJob and other tech startup jobs we have open here.

    Role Requirements

    There’s no cookie cutter model of the perfect applicant, so anyone can apply.

    As long as you think you have either the necessary skills, or the ability to learn them very quickly to do this role, you’re good. We care about your ability to execute, not your experience - though it certainly can be an indicator.

    That said, if this role is local, you must be legally allowed to work in Canada, with the intent of staying local for the long term.

    The ideal candidate must have ...

    • Proven track record of delivering successful and scalable SaaS products from concept to launch
    • Experience in UX research
    • Clear communication (writing & speaking)
    • Building relationships: ability to network, collaborate, and influence both internally and externally
    • Teamwork
    • Ability to level up others through mentorship
    • Experience in deriving actionable insights from data
    • Problem solving after uncovering the right problem to solve

              Here are some nice to haves ...

              • Sound understanding of software engineering principles
              • Experience working remotely with a remote team
              • Experience working in products relating to: communications, payments, rewards/loyalty
              • Experience working in Reputation Marketing
              • Experience in building analytical reporting solutions
              • Hands on experience in software development
              • ProductBoard
              • Segment

              Additionally, the ideal candidate …

              • Demonstrated understanding of product management principles and best practices
              • Customer centric: takes pleasure in delighting users and relentless at uncovering their needs
              • Ability to thinking critically to solve complex problems
              • Thoughtful and strategic in uncovering the right problem to solve and in prioritizing resources
              • Data-driven and analytical
              • Strong attention to detail
              • Decisive
              • Curious
              • Growth mindset: eager to learn and develop themselves and others
              • An empathetic leader and mentor
              • Communicates clearly and with impact
              • Highly organized
              • Fast learner
              • Sound domain knowledge

                Want to learn more about the engineering team here at NiceJob? Find everything you’d want to know here:


                Training and Your First Month

                We may be a startup, but we’re not just going to throw you into the deep end and expect you to swim. We’ll give you floaties too. 😉

                Jokes aside, here’s what’s in store for you:

                1. Pre-start date: You’ll learn about our company and our product, which we’ll discuss once you start.
                2. First week: You’ll spend your time learning the product, our industry, and, depending on your role, talking with customers to learn what makes them tick. You’ll use this info to help formulate a plan moving forward in week 2.
                3. Second week: You’ll begin any occupational skills training we have for you. We’ll run you through our existing systems, processes, what’s worked so far and what hasn’t, and your team leader will work with you to develop a plan moving forward.
                4. Third week: You’ll be starting to work on executing on easy wins to test the waters and put your plan in place. You’ll be mostly independent by this point.
                5. Fourth week and beyond: You’ll put your plan into place, and we’ll see what happens! You’ll be given the autonomy to make decisions, but will be held accountable to the results as well.

                You Can Interview Immediately

                It takes one minute to apply & you can interview right away - no cover letter required!

                1. Apply with your resume:

                • We'll have our systems analyze it, and if it looks like you're a good fit, you'll instantly be emailed step 2.

                2. On-demand video interview:

                • We'll ask you a few questions about who you are and why you'd like to join us. Record your video responses and we'll check them out ASAP. Don't worry about dressing up.

                3. In-Person Video Introductions:

                • It's time we really got to know each other! You'll come see if you like our Gastown office and we'll sit down and have a chat together - Due to COVID, this will be through video call

                4. The Offer:

                • If you make it this far, congrats! Usually you'll first have a short call with the Founder, and if that goes well, you'll get an offer shortly thereafter. Hopefully you'll be our next team member!

                Read about how our hiring process works here:

                Proudly an Equal Opportunities Employer

                At NiceJob, we don’t just accept diversity — we celebrate it, we encourage it, and we thrive on it for the benefit of our employees, our products and our community.

                We are committed to fostering belonging through a diverse and inclusive workplace.

                • We do not discriminate against any race, gender, religious affiliation, ethnicity or any other demographic.
                • We don't ask or pay people based on what they used to make. We pay people what they're worth. To resolve this, we benchmark positions against industry rates and then beat them to attract and retain the best talent.
                • Lastly, we hire for culture add, not culture fit so that we can gain unique skills, viewpoints, and ultimately innovation.

                Still not sold? Read our reviews.

                Find out what our customers are saying here, and read our Glassdoor reviews here.

                What are you waiting for, apply now!

                Frequently Asked Questions

                I’d like to learn more about the company and ask some questions, can I give someone a call?

                • Due to the volume of applicants we have, we typically don’t take calls until AFTER someone has applied and typically not until they’ve passed the first set of video questions: the Motivation/Goal Fit Video Interview. That said, if a question you have CANNOT be answered here:, on this job description, or otherwise on our website, please email us, and we’d be happy to answer it for you. If for whatever reason we can’t easily over email, we’re happy to give you a call.
                • In some special cases we will call and discuss the role with a candidate whom we have sourced via recruiter or through our own outreach.

                The videos interview recordings aren’t working for me, what do I do?

                • The applicant tracking and interviewing system we have is great. It does what we need it to do, and the system has worked great thus far for helping us process people faster, and giving candidates a platform to showcase themselves beyond a resume, allowing us to find talent we might otherwise have missed. That said, sometimes the software doesn’t work, and there’s not much we can do about. In those cases, we recommend trying on a different device (mobile sometimes has internet connectivity issues that cause problems), a different browser, clearing your cache and turning off extensions, or, if all that fails, you may respond back to the interview email with a private Youtube video link or similar recording for us to review, this is however not preferred.

                I don’t want to do a video interview, can I just come in instead?

                • Unfortunately no. We have to process everyone the same way or it’s not fair to other candidates, and it’s important for us and for you that we do the proper due diligence through our questions. You want to work somewhere with extraordinary people, and this is how we accomplish that. You can however take as long as you want to complete your videos, and you may re-record your answers until you’re comfortable with them. We want confident candidates, and you don’t want to show your face that could be a red flag.