Senior Web Designer & Copywriter: Conversion Rate Optimization (CRO)
Full-Time in Vancouver, BC - Mid Level - Operations
**Takes one minute to apply & you can interview right away - no cover letter required!**
Something made you click on this job post. Whether you're unemployed, unhappy in your current role, or just looking for a new challenge, this job description is for you.
We’re here to help!
But first, a little about us.
NiceJob is the easiest way for local businesses to get the reputation they deserve. Our software gets you more reviews, referrals and sales, through automating your reputation marketing. We believe that if you’re good at something, your work should just speak for itself. You shouldn’t also have to be a marketing expert to get customers for it.We want to become the leading reputation marketing platform globally, through creating products that ensure that great work never goes unrecognized, unappreciated or unrewarded.
Since January 2018 (when we were just 2 employees, the Founder leading product and the Director of Growth leading… well... growth), NiceJob has grown to almost $3 million in annual recurring revenue. We now have 27 staff, have been listed as one of the fastest growing tech companies in BC, and were recognized as the top 2 startup by New Ventures BC. All without any outside funding, purely our own revenue, of which is cash-flow positive.
When you’re offered a seat on a rocket ship, normally you don’t ask what seat, you just get on. But here at NiceJob, we look for incredible talent at every level, hiring people who are looking for careers, not jobs. Innovation is our blood, and we’re redefining what it means to grow and market a business. We’re building a world where the businesses that truly care about their customers and do great work will win over those that don’t.
It’s very simple. We sell Convert websites, one of our products, a fully managed web design and management service - and we need a talented web strategist to build websites for new clients and help lead the Convert product team.
We’re looking for someone who is very talented in the following areas:
Keep in mind, these are entirely subject to change based on where you get the most results. It’s a startup. You have to be adaptable and we’re open to that. Here it goes:
Leading our Convert website team to build Convert sites for clients
Analyzing website visitor data and using it to drive design decisions
Creating and implementing design systems
Content writing and content strategy for new websites
Conversion rate optimizing
On-page SEO best practices
Collaborate with the product, design, and customer success teams
You’ll need to be eager, innovative and ready to work hard. We’re moving fast, and that means doing a lot more in less time. Still, work-life balance is important so you won’t be taking on more than is reasonable to accomplish within normal working hours.
Who you’ll be working with
Check out the other members of the design and success team here.
There’s no cookie cutter model of the perfect applicant, so anyone can apply.
As long as you think you have either the necessary skills, or the ability to learn them very quickly to do this role, you’re good. We care about your ability to execute, not your experience - though it certainly can be an indicator.
That said, if this role is local, you must be legally allowed to work in Canada, with the intent of staying local for the long term.
Additionally, the ideal candidate is probably…
Analytically minded and the ability to make data-driven decisions
A strong understanding of user behavior and how to use design and content to motivate visitors to action
Excellent content writing ability
Though you don't need to be a designer, and understanding and eye for good UI and UX is a must
Someone with a great portfolio of previous design work (should ideally include some written marketing content), and a solid understanding of website conversion rate optimization
Someone with a marketing or design background or relevant education, and can clearly demonstrate knowledge that indicates this
Experience in Webflow or a similar tool helps! At the very least you should be able to pick this up quick. (watch their videos if you're not)
Want to learn more about the design team here at NiceJob? Find everything you’d want to know here:
We may be a startup, but we’re not just going to throw you into the deep end and expect you to swim. We’ll give you floaties too. 😉
Jokes aside, here’s what’s in store for you:
Pre-start date: You’ll learn about our company and our product, which we’ll discuss once you start.
First week: You’ll spend your time learning the product, our industry, and, depending on your role, talking with customers to learn what makes them tick. You’ll use this info to help formulate a plan moving forward in week 2.
Second week: You’ll begin any occupational skills training we have for you. We’ll run you through our existing systems, processes, what’s worked so far and what hasn’t, and your team leader will work with you to develop a plan moving forward.
Third week: You’ll be starting to work on executing on easy wins to test the waters and put your plan in place. You’ll be mostly independent by this point.
Fourth week and beyond: You’ll put your plan into place, and we’ll see what happens! You’ll be given the autonomy to make decisions, but will be held accountable to the results as well.
You Can Interview Immediately
It takes one minute to apply & you can interview right away - no cover letter required!
1. Apply with your resume:
We'll have our systems analyze it, and if it looks like you're a good fit, you'll instantly be emailed step 2.
2. On-demand video interview:
We'll ask you a few questions about who you are and why you'd like to join us. Record your video responses and we'll check them out ASAP. Don't worry about dressing up.
3. In-Person Introductions:
It's time we really got to know each other! You'll come see if you like our Gastown office and we'll sit down and have a chat together
4. The Offer:
If you make it this far, congrats! Usually you'll first have a short call with the Founder, and if that goes well, you'll get an offer shortly thereafter. Hopefully you'll be our next team member!
At NiceJob, we don’t just accept diversity — we celebrate it, we encourage it, and we thrive on it for the benefit of our employees, our products and our community.
We are committed to fostering belonging through a diverse and inclusive workplace.
We do not discriminate against any race, gender, religious affiliation, ethnicity or any other demographic.
We don't ask or pay people based on what they used to make. We pay people what they're worth. To resolve this, we benchmark positions against industry rates and then beat them to attract and retain the best talent.
Lastly, we hire for culture add, not culture fit so that we can gain unique skills, viewpoints, and ultimately innovation.
I’d like to learn more about the company and ask some questions, can I give someone a call?
Due to the volume of applicants we have, we typically don’t take calls until AFTER someone has applied and typically not until they’ve passed the first set of video questions: the Motivation/Goal Fit Video Interview. That said, if a question you have CANNOT be answered here:https://get.nicejob.co/careers, on this job description, or otherwise on our website, please email us, and we’d be happy to answer it for you. If for whatever reason we can’t easily over email, we’re happy to give you a call.
In some special cases we will call and discuss the role with a candidate whom we have sourced via recruiter or through our own outreach.
The videos interview recordings aren’t working for me, what do I do?
The applicant tracking and interviewing system we have is great. It does what we need it to do, and the system has worked great thus far for helping us process people faster, and giving candidates a platform to showcase themselves beyond a resume, allowing us to find talent we might otherwise have missed. That said, sometimes the software doesn’t work, and there’s not much we can do about. In those cases, we recommend trying on a different device (mobile sometimes has internet connectivity issues that cause problems), a different browser, clearing your cache and turning off extensions, or, if all that fails, you may respond back to the interview email with a private Youtube video link or similar recording for us to review, this is however not preferred.
I don’t want to do a video interview, can I just come in instead?
Unfortunately no. We have to process everyone the same way or it’s not fair to other candidates, and it’s important for us and for you that we do the proper due diligence through our questions. You want to work somewhere with extraordinary people, and this is how we accomplish that. You can however take as long as you want to complete your videos, and you may re-record your answers until you’re comfortable with them. We want confident candidates, and you don’t want to show your face that could be a red flag.
Keywords: (you can ignore these, they just help this job post’s search ability, and may have been why you found us in the first place!): website design, visual design, copywriting, content marketing, seo, search engine optimization, conversion rate optimization, account management, web marketing, digital marketing.